Moon cake packaging needs to improve grade

As the saying goes, "The troops and horses are not moving, and the food and grass are first." This month, the moon cake packaging industry took the lead in launching the CHINA·Moon Cake·Future First Mooncake Summit in Shanghai this year. This year's industry will go from here to the next and it has aroused the attention of all parties.

Tang Tianyi, deputy director of the China Food Industry Management Center, believes that the connotation and extension of the Mid-Autumn Festival will no longer be extended, and that moon cakes with rich ethnic characteristics and tastes will not do so. The moon cake packaging gift, refinement, and high taste are inevitable before and after China's entry into the WTO. development trend. Someone once exclaimed whether the high-grade moon cake packaging was overdone? Even accused of buying moon cakes that are beautifully packaged, whether they are eating moon cakes or eating packages? His viewpoint is clear: The weakening of tangible moon cakes is inevitable, and the unconscious packaging induces and even stimulates the subconscious of consumers will continue to strengthen.

Overview of the development of China's food packaging, first with international standards, and effective and influential, including moon cake packaging industry. Foreign capital has entered the Chinese mainland for more than 10 years. It is widely recognized as the most important food and related packaging industry that has the biggest impact on the daily lives of Chinese people. In recent years, foreign capital has taken advantage of the "entry to the WTO" and has given it a great deal of enthusiasm and eagerness to try, and has successively launched a series of major measures. Domestic enterprises must also have their own corresponding actions while they are learning modestly. Otherwise, the turbulent market trend will ruthlessly eliminate and flood you. In this regard, Wuxi Panshi Packaging Gift Co., Ltd., a famous manufacturer of moon cake boxes that has just passed ISO9002 international quality certification, is unique. The company learns foreign and overseas advanced technologies and management models, learns about new trends in international packaging design, new trends, avoids weaknesses, and constantly innovates. It has also taken the lead in using the law as a weapon. Since 1997, it has owned nearly 30 kinds of packaging patents. Some manufacturers in Shanghai Xinghualou, Xinya, and Guangzhou are also doing a good job of preparing themselves for the WTO.

Zhou Guangjun, deputy chairman and secretary-general of the China Bakery and Confectionery Industry Association, visited moon cake manufacturers and related packaging companies in Shanghai, Wuxi and Nanjing after the moon cake summit. In response, he said with deep feelings that with the improvement of living standards, the moon cake industry has become more and more prosperous in recent years, but prosperity cannot conceal the hidden troubles. Without further promotion of moon cake culture, moon cakes will also face the ever-changing food industry. Gradually indifferent. This must not be taken lightly. For China's moon cakes to go abroad, Zhou Guangjun believes that the most urgent task is that the moon cake packaging gifts and exquisiteness must be greatly strengthened. In the past few years, cultural transmission has driven moon cake packaging to take a few steps, but it is not enough. Mooncake packaging must emphasize the combination of fashion and culture, the combination of commonness and personality, and the combination of ethnicity and newness. Even brand-name companies must continue to work hard to improve the quality of their packaging and create their own characteristics. In this regard, there is no time to eat anything. To this end, Zhou Guangjun revealed that in May this year, Guangzhou Bakery Food Exhibition and next year's moon cake summit, moon cake packaging is expected to become the subject of concern.

Reprinted from: ("China Food News")